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Social Media Guide

“More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate, and collaborate virtually.” – Karie Willyerd and Jeanne C. Meister, authors and founders of Future Workplace


This is the case at the American Institute of Architects. We recognize that such social media outlets as Twitter, Facebook, YouTube, Pinterest, Foursquare, and LinkedIn are personal, effective, targeted, two-way communication tools that reinforce our brand messaging. The result is a higher level of engagement with our broader community of members and prospects online.

Fostering virtual relationships, enhancing online conversations about the practice of architecture, and bringing traffic to the AIA website are all positive outcomes of our social media use.

This Social Media Guide is meant to help AIA staff use social media effectively. In this online guide, you’ll find

Social media change every day. This guide is a starting point for your social media efforts. Please contact Sybil Walker Barnes in AIA Communications if you have questions not addressed here.


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