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Benefits of the AIA Cornerstone Partner Program

 

Become a Cornerstone Partner with the American Institute of Architects and reach more than 83,000 members year-round. Through this AIA corporate membership program, building product manufacturers, trade associations, and service providers provide valuable continuing education resources to AIA members. In return, your company receives turn-key solutions from the AIA that supplement your marketing efforts to architects.

Find detailed information on the Cornerstone Partners.

Be Visible

The AIA National Web Site
Keep your company’s brand in front of members with an interactive company profile on the AIA Web site. More than 2.2 million visitors access www.aia.org each month. Drive AIA members to product information, sales representatives, upcoming events, and continuing education courses.

Architect’s Knowledge Resource
Affirm your company’s position as a market leader by posting product specifications and knowledge resources on the Architect’s Knowledge Resource, the AIA’s new online practice tool for architects.

Publications
Augment your credibility with members by publishing articles in KnowledgeNet, a monthly eNewsletter (distribution, 70,000), and through features in AIArchitect, a weekly eNewsletter (distribution, 67,000).

Be Connected

Target Audiences
Promote your services more effectively by working with members based on their areas of specialization, such as sustainable design, residential, design-build, and health care facilities design.

Direct Marketing
Reach your potential customers with one complimentary use of the AIA membership mailing list. Receive $1,000 to offset costs of a direct marketing

Be Collaborative

Continuing Education
Provide valuable AIA/CES learning units to AIA members. Cornerstone Partners can produce an unlimited number of AIA/CES-approved courses to members in formats such as “lunch and learns,” online seminars, and podcasts.

Networking
Leverage your company’s position as a corporate member of AIA National. Attend exclusive Cornerstone Partner receptions hosted by members of the AIA leadership. Receive AIA National allied membership benefits for three company employees.

Be in Partnership

Exclusive Promotional Rights
Promote your affiliation with the AIA through use of the Cornerstone Partner logo. Promotional rights allow you to display this recognizable logo on company marketing materials and business cards.

Annual Convention
Distinguish your company at the AIA National Convention and Design Expo. Cornerstone Partners who exhibit at the Design Expo can increase lead-generating opportunities through special designation in the convention guides, in their exhibit space, and through complimentary promotions.

Be Supported

Account Representatives
Receive personal assistance from a dedicated AIA point of contact. An account representative assists in guiding your AIA strategy and serves as a liaison between your company and the organization.

Online Resources
Assistance is also available online through the Cornerstone Partner Resource Center. Download valuable market research and discover unique AIA sponsorship opportunities at the national, state, and local levels.

Please note the Cornerstone Partnership confers benefits with the AIA National Component only. If you are interested in corporate membership with your local AIA office, please contact the state or local component directly for details.

For more information on the AIA Cornerstone Partner program, please contact:

Scott Ward
Sales Specialist
202.626.7574

 

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