About The AIARepositioning the AIA

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We are distilling all of our research, insights, and the concepts that both members and the general public find most compelling into a positioning statement. Download a recent PowerPoint Presentation (PDF)

Gallery

Scroll through the gallery below to see photos of project milestones.

After the repositioning presentation at AIA Arkansas State Convention
Several Associate Members break for a photo with Jane Kolleeny following a repositioning discussion at the AIA Arkansasa State Convention.
After the repositioning presentation at AIA North Dakota Convention
AIA North Dakota convention attendees head outdoors for a photo after the repositioning presentation.
After the repositioning presentation at CACE
AIA National staff (L-R) Susan McDaid, Hon. AIA, Patricia Harris, Hon. AIA, and Robert Ivy, FAIA, with Mike Waldinger, Hon. AIA, after the repositioning presentation at the CACE Leadership Conference.
Melissa Bernstein, Assoc. AIA
Melissa Bernstein, Assoc. AIA, Pennsylvania Regional Associate Director for the National Associates Committee, joins the conversation in the Emerging Professionals Lounge at the 2012 AIA National Convention.
Map of component engagement
Over the next few months we will continue to engage components through planned visits and by attending key events. Download the map.
Jeff Potter, Jane Kolleeny, and AIA Florida Conference attendee
Jeff Potter, FAIA, AIA President, and Jane Kolleeny, consultant to the AIA repositioning initiative, meet with an attendee at the AIA Florida conference.
Noreen Ahmad, LaPlaca Cohen
Noreen Ahmad of LaPlaca Cohen talks to 2012 AIA National Convention attendees about the repositioning in the AIA Town Hall.
Robert Ivy, FAIA, AIA EVP/Chief Executive Officer
Robert Ivy, FAIA, the AIA's EVP/Chief Executive Officer, announces the repositioning initiative to 2012 Grass Roots attendees.
Debra Kunce, FAIA, 2012-2013 AIA Vice President
Debra Kunce, FAIA, LEED AP, 2012-2013 AIA Vice President, explains the five phases of the repositioning to 2012 Grass Roots attendees.

Recent News


Hope & Change

  • Date: October 2012

Architect Magazine's Editor-in-Chief Ned Cramer, Assoc. AIA, discusses how the AIA is engaging its members and the public in an important conversation about the future. [Read More]


Building a Foundation for Change

  • Date: September 2012

The AIA is developing a clearer vision of how to communicate that architects and architecture play an essential role in everyone’s lives. Arthur Cohen and Allison Jones from LaPlaca Cohen share the latest update. [Read More]


Clients, the Public, and Architects on the Value of Architecture

  • Date: August 2012

Robert Ivy, FAIA, presents the latest round of research from the repositioning initiative, which reaches out to our essential partners in the architecture profession. [Read More]


Insights from the First Phase

  • Date: July 2012

Since March, 13,150 people have participated in the repositioning. Find out what big issues have surfaced, as well as next steps. [Read More]


Let's Hear From You

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Reports from the Field

Key Observations

Read key observations from Jane Kolleeny's discussions with AIA chapters, members, nonmembers, academics, and others about the repositioning.

Where to Next?

The repositioning team will continue to engage components through planned visits and by attending key conferences.

Download a map showing where the team will be next (PDF).

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