One-Day Pre-Conference Workshop by the AIA Practice Management Knowledge Community
0September 19, 2012
re:inventing architecture South Atlantic Region Conference, September 20- 22, 2012
0Lowes Atlanta Hotel
The AIA Practice Management Knowledge Community (PMKC) is partnering with AIA South Atlantic Region (SAR) Conference for a special one-day pre-conference workshop. In support of the SAR conference theme of re:inventing architecture, the PMKC workshop will provide an opportunity to explore how architects are transforming how they practice to respond to changes in technology and the global economy.
re:inventing practice is an innovative one-day conference – combining seminars by experts, case studies presentations by practitioners, and interactive opportunities for knowledge sharing among all participants. The day will begin keynote speaker, James Cramer, Hon. AIA, on the future of practice and will be designed to maximize learning and knowledge exchange throughout the day regarding emerging ways to practice in the “new normal.”
re:inventing practice will provide the latest information on options for new ways of collaborating and organizing to acquire and deliver projects. Morning seminars include a presentation of research findings on emerging practice options and an exploration of new technologies that often enable these opportunities.
One-Day Workshop Schedule
07:30am Registration/Continental Breakfast
8:30am Session I: PMKC Intro / Keynote Address
0• Introduction of the day’s schedule and keynote speaker
0• Emerging Trends in Practice – James Cramer, Hon. AIA (1CEU)
10:00am Session II: Overview and Tools for Emerging Practice Models (2 CEU)
0• Emerging Practices Overview – Linda Reeder, AIA & Rena Klein, FAIA
0• Emerging Collaborative Technology – Calvin Kam, AIA
012:00pm Box Lunch
1:00pm Session III: Case Studies in Emerging Practice Models (3.0 CEU)
0• Case Study 1: Partnering to Deliver Excellence
0Gustavo Berenblum AIA, Berenblum Busch Architecture, Miami, FL
0• Case Study 2: Making Collaboration a Reality Using Virtual Tools
0Aaron Greven AIA, AG Design Works, Chicago, IL
0• Case Study 3: The Architect as Construction Manager
James MacManus FAIA, S/L/A/M Collaborative, Glastonbury, CT
0• Case Study 4: A Franchise Model for Architects
Karen Pitsley AIA, Transforming Architecture, Highland, MD
David Nicks, AIA, Transforming Architecture of Texas, Lake Jackson, TX
04:30 pm Concluding Session (.5 CEU)
Case Study 1: Partnering to Deliver Excellence
0Gustavo Berenblum, AIA has collaborated and partnered with some of the top international architecture firms, to deliver stunning architecture in Florida. In the process, he has defined a novel practice model that is highly flexible and tailored to specific projects. Through the presentation of case studies, he will share insights and experiences, discussing successful examples, lessons learned and opportunities
Gustavo Berenblum, AIA is a nationally recognized architect with over 20 years of experience in education, corporate, hospitality, port and residential projects. He has partnered and collaborated with world known architects such as: Bernard Tschumi, KPF, SOM, Herzog and de Meuron and TEN Arquitectos to deliver some of the most iconic and award winning building recently completed in Florida. He founded with Claudia Busch, Berenblum Busch Architecture in Miami, a design firm that focuses on high-quality projects. The firm is currently collaborating with Zaha Hadid on the Collins Park and Mix-Use project for the City of Miami Beach.
Case Study 2: Making Collaboration a Reality Using Virtual Tools
0As the division of responsibilities between design and construction teams continues to evolve, project teams need a leader to facilitate collaboration. AG Design Works provides leadership and experience to project teams looking to use Virtual Design and Construction tools to enable more effective coordination, communication and collaboration.
E. Aaron Greven is a leader in emerging AEC industry technologies with 10 years experience utilizing BIM tools as a designer, general contractor, and owner. A licensed architect and LEED AP, Greven has almost 20 years experience as a project architect and construction manager on large scale mixed-use, commercial, institutional, and residential projects around the world. Greven’s passion is for advancing work using BIM and smart modeling, and leading this turning point in the AEC industry. He is using his work in integrated design-build projects, project consulting to contractors and design firms, as well as teaching at IIT College of Architecture’s Masters of Integrated Building Delivery Program to define a "better way," and provide a vehicle for change in the industry.
Case Study 3: The Architect as Construction Manager
0The Shaw Center at the University of Hartford demonstrates how the architect as designer and CM can improve and protect the design outcome of the project. Filling both roles allows the designer to provide exception value and avoids many of the areas of conflict on the project site.
James McManus, FAIA, has served as President and CEO of the S/L/A/M Collaborative a 150 person design and construction firm specializing in serving education and health care clients. He initiated the implementation of 5 Mergers and Acquisitions with complementary firms that provided new staff and experience in diverse market. In 1995 he was Instrumental in establishing the wholly owned Construction Management subsidiary that brings together both design and construction in a single firm. He has led such significant projects as the Shriner’s Hospital for Children in Mexico City and The School of Law at the University of Notre Dame. He is former President of AIA/CT and a Fellow of the AIA. He has lectured widely on the advantages of integrating design and construction services.
Case Study 4: A Franchise Model for Architects
0The purpose of pursuing a new practice model is that the current model is damaged. Our menu of services has dwindled dramatically and our value is in question. The franchise model allows collaboration with other small firms across the country and changes how the business of architecture currently works.
Karen Pitsley, AIA is the president and owner of Transforming Architecture LLC, the first and only franchise opportunity for registered architects. Ms. Pitsley started Transforming Architecture in 2009, which is based on her successful Architectural firm, Residential Reflections ARCHITECTS, LLC. She began speaking to architectural groups in 2009 and has educated architects nation‐wide. She also produces bi‐monthly free, educational webinars on operating a successful and profitable architectural firm. She has spoken at AIA conventions, ALA conventions, non‐profit fundraisers, and award ceremonies. Ms. Pitsley graduated Magna Cum Laude from the University of Maryland, School of Architecture.
David Nicks, AIA is a Registered Architect / Interior Designer holds a Certificate in Facilities Management and is a Licensed Insurance Agent. He is a graduate of Texas A&M College of Architecture, which had a strong emphasis on problem solving and universal design. He used the architecture methodology, analysis and synthesis, and collaboration to solve a broad spectrum of problems for a wide variety of clients and employers. David understands that design is not only for the built environment but, the analysis and synthesis process can be utilized for building design and construction, interior design and construction, real estate, real estate development, product design, facilities management, and organizational design. As Regional Developer for Transforming Architecture he is responsible to identify, recruit, in-board new franchises and support existing franchises with creating successful businesses.