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The AIA national advertising campaign is intended to create public
belief in the value of design and a preference for AIA members as
valued partners in the creation of a better built environment. The
2008 campaign is designed to improve the perception among the
nation's thought leaders that the AIA and its member architects are
“go-to” experts on sustainability. It also positions
member architects as offering the best opportunity and counsel for
change and improvement—thereby increasing the likelihood of
business, institutions, and consumers to hire AIA architects.
The Walk the Walk campaign, which is built on the visual image of a
green footprint, is a fully integrated communications effort,
combining print media, new media, public relations, and promotions
and events. Components are encouraged to make full use of the
resources available on this Web page. Together, we can walk toward
a more sustainable future.
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