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July 30, 2013

Table of Contents

Optimizing Your Educational and Marketing Outreach

Finishing Up Your Provider Training as the Foundation to Your CES Program

Integrating Social Media Tools into Continuing Education Courses

Architecture Firm Billings Increase at Modest Pace in June

Join the AIA Continuing Education Providers Group on Linkedin!

Monthly Provider Tips and Reminders

Component Call for Speakers

Media Scan

Contact AIA CES

AIA Member Care CES

(p) 800-242-3837, option 3

(e) aiamembercareces@aia.org



    Optimizing Your Educational and Marketing Outreach

    By Aaron Neumann
    Manager, CES Data Reporting + Compliance

    Implementing Two Course Development Strategies and Understanding Consumer Learning Behaviors

    The CES team constantly brainstorms new strategies that CES Providers can implement to generate more effective marketing outreach. We recently designed a webinar that provides a solid overview of effective marketing strategies for CES Providers and highlights relevant data that all CES Providers should know. The webinar is posted on our YouTube channel, titled: Effective Marketing Strategies for CES Providers. In this article, I am going to focus in on two strategies discussed in the webinar that offer powerful insights into the continuing education network, member learning behaviors and member needs which will empower CES Providers to better engage with and develop more effective marketing outreach to AIA Members.

    Learn More

    Finishing Up Your Provider Training as the Foundation to Your CES Program

    By Ramiro Solórzano, Assoc. AIA
    Manager, CES Provider Audits

    This year to improve the quality of your education we are training our new primary points of contacts in their new roles for AIA CES. I want to make sure that you find the resources for Provider Training useful and become familiar with the Provider Manual.

    I look forward to a successful year and our ongoing relationship as we continually seek ways to ever improve our educational courses. I will be following up with points of contacts that have not finished or are having trouble finishing up your training within the 90 days allotted.

    Learn More

    Integrating Social Media Tools into Continuing Education Courses

    By Jean Feroldi, Assoc. AIA
    Manager, CES Communications + Review

    As social media platforms evolve and are adapted for new purposes, it is easy to see why they may be beneficial for adult learning. Yet, where to start and how to implement multimedia into continuing education can leave many people at a loss for effective interactive strategies using social media tools. During our Provider Conference at AIA National Convention, I gave a presentation on Social Media: Learning and Outreach, exploring reasons for why social media can be great for marketing and course engagement. While most Providers who attended my presentation saw the value in social media and its potential to improve their training programs, many questions were raised about specific ways social media can be used in face-to-face and online learning.

    Learn More

    Architecture Firm Billings Increase at Modest Pace in June

    By Jennifer Riskus
    Manager, Economic Research

    Access the Work-on-the-Boards survey results for the month of June

    Highlights:

    • Business conditions at architecture firms improved modestly in June, as indicated by an ABI score of 51.6. Inquiries into new work remained strong, and firms reported an increase in the value of new construction contracts for the sixth consecutive month. In addition, average architecture firm backlogs in June remained unchanged from March, at five months.
     

    • Business conditions continued to improve at firms across much of the country, with firms located in the Midwest remaining the exception. Firm billings in that region have been declining since the end of the first quarter of 2013. Conditions also continued to improve at firms of all specializations, although that growth remained fairly minimal at firms with an institutional specialization.
     

    • Although international work conducted by U.S. architecture firms has increased in recent years, it remains a relatively small share of the market overall, as just 15 percent of firms reported having had any firm billings from international design/construction projects in the last year. Firms that did have billings from international design/construction projects in the last year reported that those projects accounted for just 8.9 percent of their firm's gross billings on average.

    Join the AIA Continuing Education Providers Group on Linkedin!

    Jean Feroldi

    Connect with us for updates on CES events, announcements, and discussions. Our AIA Continuing Education Providers Group is a place for Providers to connect with each other.

    What can you expect to find on the AIA Continuing Education System Linkedin group?

    The AIA CES Linkedin Group will be a community for Providers to learn about AIA CES news, collaborate with other Providers, and contribute continuing education best practices. As Providers, you can share your comments, ideas, resources, and promote your programs. Join our growing community of Providers and connect with us today!

    Monthly Provider Tips and Reminders

    Jean Feroldi, Assoc. AIA
    Manager, CES Communications and Review

    • Courses originally submitted in 2008 and 2009, were due to go inactive on Jan 1, 2012. CES has granted an extension and will be deactivating these courses on August 15, 2013. This is a way to keep your courses updated as they evolve throughout the years.

    • For Providers who have joined the AIA CES program in 2013, please remember to complete your eight hours of prerequisite training within 90 days of joining.

Component Call for Speakers

    Please contact Jean Feroldi to add your 2013 events to this list.

    AIA Chapters can use this space to post conference information.

    AIA Austin Annual Summer Conference & Product Expo

    August 22-23, 2013
    Norris Conference Center
    Austin, Texas
    Call for Presentations
    Contact: elizabeth@aiaaustin.org

    AIA Kansas Conference & Exposition

    September 11-13, 2013
    Lawrence, Kansas
    Call for Speakers & Exhibitors
    Contact: maxim@aiaks.org

    2013 AIA Ohio Valley Region Convention

    (Indiana, Kentucky, Ohio)
    September 19-21, 2013
    Louisville Marriott Downtown
    Louisville, KY
    Call for Presentations to be issued early 2013
    Exhibitor/Sponsor Registration at www.aiaohio.org
    Contact:  Kate Brunswick at AIA Ohio kate@assnoffices.com

    AIA Nebraska Annual Conference

    October 3-4, 2013
    Omaha, Nebraska
    Contact: Sara Kay sara@aiane.org

    2013 AIA Northwest & Pacific Region Conference

    October 23-26, 2013
    Vancouver Convention Center
    Vancouver, BC
    Call for Papers
    Contact: office@aianwpr.org

    Design on the Delaware
    October 29, 2013 – November 1, 2013
    Sheraton Downtown Hotel & Center for Architecture
    Philadelphia, PA
    Program Proposals due April 8.
    Exhibit, sponsor advertising opportunities
    www.designonthedelaware.com

    AIA Philadelphia
    Contact: Pat Gourley pat@aiaphila.org

    Architecture Exchange East

    November 6-8, 2013
    Greater Richmond Convention Center
    Richmond, VA
    www.archex.net

    Virginia Society AIA
    804-644-3041
    Contact: wconners@aiava.org

    ArchitectureBoston Expo (ABX)

    November 20-22, 2013
    Boston Convention and Exhibition Center
    Boston, MA
    www.abexpo.com

    Boston Society of Architects

 
 

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