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Tools for Managing Your Social Media Sites

By Jean Feroldi, Assoc. AIA
Manager, CES Communications and Review

September 24, 2013

On the AIA CES team, we are constantly searching for new ideas on how to help our Providers become better presenters, networkers, and learning facilitators. This year, we have discussed and embarked on many initiatives that we hope will make the CES program a thriving and forward-thinking learning resource for architects.

Over the past year, I have focused on how Providers can use social media tools and software to cultivate interesting and relevant education programs for our AIA members through my presentation Social Media: Engagement, Learning, and Outreach. While my program focuses on using the more common social media platforms (Facebook, Twitter, LinkedIn) to engage course participants and promote interactivity during a program, I have received many questions about tools that can help make social media easier to manage and more productive. I have compiled a list of resources and websites that I have used or look like an interesting way to maintain and use social media effectively.

Account Management


Developed to manage personal or business Twitter accounts, TweetDeck allows users to view their own account tweets, see what their followers are saying, and track specific hashtag trends. Everything is customizable and multiple accounts can be added to help manage all Twitter activity in one place.

Social Listening


Tagboard aggregates trending hashtags from many sites into one hub. Users can identify a specific hashtag and see all posts with that hashtag from Instagram, Twitter, Facebook, Vine, Google+, etc.



HootSuite allows users to manage brand content across multiple channels including Twitter, Facebook, LinkedIn, Google+, Wordpress, and more. Includes robust analytics to track and measure outreach growth.



Addvocate helps brands use employee personal accounts and other organization affiliates to reach a broader network of users who may be interested in your brand and initiatives.


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