July 18, 2007
Use of Webcasts, Websites and the Internet for CES Providers
July 18, 2007
Presented by
Thom Lowther, AIA/CES
Sara Thomas, AIA/CES
Mary Taggatz, KRM Information Services Inc.
Copyright Materials
l This presentation is protected by US and International copyright laws. Reproduction, distribution, display and use of the presentation without written permission of the speaker is prohibited.
l © AIA/CES 2007
Learning Objectives
At the end of this program, participants will be able to:
l Define a CES distance education program
l Determine the differences between asynchronous and synchronous programs
l Successfully register a distance education program with AIA/CES
l Use your websites and podcasts to advertise your AIA/CES programs
Who Can Offer CES Distance Education Programs?
l Registered AIA/CES Passport Providers
l Registered AIA/CES Non-Profit Professional Organizations
l Includes: Associations, Schools, and Government Agencies
l Registered AIA/CES Components and Affiliate Chapters
What is Distance Education?
l A method of instruction where there is a separation of place and/or time between the instructor and learner, between fellow learners, and/or the learners and the learning resources. These programs may use several delivery methods, used alone or in combination.
Synchronous vs. Asynchronous
l Synchronous: When the instructor and learner are engaging in the learning activity at the same time (Real time).
l Asynchronous: When the instructor and learner are separated by time and are not engaging in the learning activity simultaneously (i.e. learning “anytime, anyplace, 24/7”)
Real-Time
Example of Synchronous Programs
Real-Time
l Radio Broadcasting
l Tele/Audio Conference
l Satellite Broadcasting
l Webcasts (most controversy)
l Webinar
l Policies and Procedures
l Example: 2010 Imperative Global Energy Teach-In
Poll
Select all appropriate methods of delivery you have offered.
Examples of Asynchronous Programs
l Audio Tape
l Computer based training (CBT)
l Publications/Articles
l Blended Learning
l Cable TV
l Workbooks
l Virtual Gaming
l Internet
l Radio Broadcasting
l Video Tape
l Online Learning
l CD-Rom/Software
l E-mail
l Pod Cast
l Virtual Tour
Poll
Select all appropriate methods of delivery you have offered.
CES Asynchronous Programs
l Competency-based
l Competency is generally measured by adding a quiz at the end of the program
l Quiz must contain 10 questions for the first hour of Learning Units given
l Minimum of five questions added for each additional hour
l Attendee must receive an 80% or better in order to receive CES credit
Signed Affidavits for Asynchronous Programs
l At least 10 affidavits must be submitted for each CES Asynchronous Program
lInclude the name, contact information, and how long it took him/her to complete the course
l No more than two participants from same organization
l Total Learning Units awarded calculated by average time in that pilot study group
Competency Based Programs
l Established by LERN
l ILU (International Learning Unit) -internationally recognized method of quantifying knowledge gained during professional development/training activities.
l 1 LU= 1 ILU
Registering a Distance Education Program
l Register on a new Form A
l Each program/media format used is considered a separate program using a new title and new program number
l (ex: Combined delivery methods- blended learning)
l A complete copy of the program and supporting materials must be submitted with the Form A
l Submit program to Dawn Lanham in our Oklahoma Records Department for review
Policies and Procedures for Asynchronous Programs
Policies and Procedures for Asynchronous Programs
Questions
Push *1 on your telephone key pad
to comment or ask your question
OR
e-mail your comment/question by clicking on the “question icon” in the lower right corner of your screen.
Type your question or comment in the window that appears, and then click “send.”
Registered CES Programs
Changing Needs
l At AIA National Convention HISTORICALLY (for 20 years until 2000):
l Top attended programs
l Presentation skills
l Marketing
l Leadership
l Business-related
l Occasional design issues
Changing Needs
l Since 2000:
l Top attended programs at 2006 Convention
l Green Building
l Preventing Moisture
l Sustainable Design
l America’s New Regionalism
l 100 Years since the San Fran earthquake
Hot CES Trends
l Programs directly tied to business improvement.
l Case studies
Comparison of Average % Instructor-Led vs Technology-Based
Training & Development Magazine, December 2006
Comparison of Average % Instructor-Led vs Technology-Based
AIA/CES Projection 2007
Growth Index
Chief Learning Officer – CLOmedia.com July 2007
CES Program Trends
l Increasing rate of 2000 - 3000 CES programs annually.
l Increase of similar design industry CE Provider programs.
l The INTERNET – Asynchronous programs -growing acceptance by everyone.
l The INTERNET – an equalizer globally.
l Podcast ….. What’s next?
Questions
Push *1 on your telephone key pad
to comment or ask your question
OR
e-mail your comment/question by clicking on the “question icon” in the lower right corner of your screen.
Type your question or comment in the window that appears, and then click “send.”
Publications/Articles
l AIA/CES Policies and Procedures
l Examples
l McGraw Hill and Architectural Record
Blended Learning
l AIA/CES Policies and Procedures
l Example
l Cannon Design
l AECDaily
Internet
l AIA/CES Policies and Procedure
l Example
l AIA eClassroom
Slide 29
Poll
Have you participated on
second life?
Slide 31
Virtual Tours
l AIA/CES Policies and Procedures
l Examples
Questions
Push *1 on your telephone key pad
to comment or ask your question
OR
e-mail your comment/question by clicking on the “question icon” in the lower right corner of your screen.
Type your question or comment in the window that appears, and then click “send.”
Podcast as a Marketing Tool
80% of podcast listeners more likely to seek out brands they hear about.
May 27th, 2007 by Steven Lewis
http://podcastpickle.com/news/112/
What is a Podcast ?
l An mp3 file
l A blog with audio
l A radio show
l iTunes for business
Duct Tape Marketing, John Jantsch
Podcasts
l Current CES Policies and Procedures
l Why Podcast?
lEducate
lAdvertise
lMarket
lDifferentiate
l Podcast Example, Whirlpool Corporation
http://igloostudios.com/aia/podcast.html (also available on itunes.
Do you own an MP3 player?
Have you listened to any type of course?
Poll
AIA CES Audio Cast
AIA CES Audio Cast - Know what to expect from AIA/CES Registered Providers, and hear more about what is a registered AIA Provider.
http://media.libsyn.com/media/epicgroup/Intro_to_AIA-CES.mp3
Blogs
l Why Blog?
l Change is good
l Easily published
l Information shared
l More personal
l Blog Practices
l Best to pose questions
Slide 40
Poll
Do you Blog?
Questions
Push *1 on your telephone key pad
to comment or ask your question
OR
e-mail your comment/question by clicking on the “question icon” in the lower right corner of your screen.
Type your question or comment in the window that appears, and then click “send.”
Marketing Tool
Improve Your Website as a CES
Marketing Tool
Does your website include:
l The CES logo?
l The correct terminology?
l A clear link to your education programs?
l Contact information
l People
l Phones
l Emails addresses
Good
Better
What’s Missing?
Questions
Push *1 on your telephone key pad
to comment or ask your question
OR
e-mail your comment/question by clicking on the “question icon” in the lower right corner of your screen.
Type your question or comment in the window that appears, and then click “send.”