Practicing ArchitecturePracticing Architecture
In 2009, the AIA Board of Directors embarked on a year-long process to set the strategic outlooks for the Institute for the next five years. Guided by eight principles identified in the 2008-2010 plan update—focus, flexibility, ethics, technology, relevance, connection, access, and innovation—the Board Strategic Direction Group, the process began with a series of scans of the architecture profession and the environment that influences it. Next, the Board met in July 2009 in Washington, D.C. for a two-day planning session in which they reviewed the feedback received from members and stakeholders, validated and reaffirmed the mission and goals, and drafted a vision statement as well as new strategies for the future.
The AIA will maintain an ongoing planning schedule so that plans are responsive to changes in the environment and member needs. The strategic plan will be revisited regularly to refine existing strategies and metrics based on organizational performance in implementing the plan. In five years, the plan will be reviewed to determine the need for changes to the goals and strategies as a result of issues identified through the ongoing assessment of the internal and external environments.