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The Stimulus Package and Your Business Plan

Podcast: 2009/4/30 – 20:48

PresenterKaren Compton






Karen Compton is Principal of A3K Consulting—a California based business development and strategic planning firm specializing in the built environment. Ms. Compton has more than 14 years experience as a business development professional in the fields of architecture, engineering and construction. She and her team of functional specialists work in collaboration with partners, principals and presidents of organizations to create results-oriented business plans and tactical marketing plans that reflect an organization’s long- and short-term goals. Their approach critically examines all impact areas including finance/accounting, human resources, and business development/marketing. Challenges are met with tactical solutions, action plans and resource and staff support for implementation.

The firm's clients include local and national architecture and engineering firms, as well as colleges, universities, and public agencies. Ms. Compton has been featured on the cover of Black Enterprise Magazine (April 2006). Her articles on business development, client management and strategy have been featured in such publications as the Journal of Public Policy, the SMPS Marketer,

In this podcast, you will be introduced to the concepts and principles of business planning and provided an overview of the basic elements of business planning including organizational mission/vision, revenue goals, business development/marketing goals, global/regional economic conditions, competitiveness, talent management/strategic hires and technology.



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