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Architectural Marketing in an Economic Downturn

Podcast: 2008/11/7 - 20:58

Presenter: Hugh Hochberg, The Coxe Group

Moderator: Zach Mortice






Hugh Hochberg, a partner in the Coxe Group, has consulted on strategic and operational aspects of practice with more than 700 design firms during his 30 years of consulting, during which time he has helped firms through major economic downturns (and upturns). Although many firms see a downturn as time to focus on survival, he opines that a downturn can be a time to enhance the firm’s position in the market for when the rebound occurs (and it always does).

As economic instability stalks the world’s building and design markets and the rest of the world, marketing efforts have become even more critical factors in making your firm survive, stand out, and (it is hoped) prosper. Hugh Hochberg of the design management consulting firm, the Coxe Group, talks about how architecture firms can use marketing to communicate the irreplaceable value of architecture services to clients— even in economically lean times.



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