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2010 INSTITUTE HONOR AWARDS FOR ARCHITECTURE RECIPIENT

Architecture

 

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Interior Architecture

 

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Regional & Urban Design

Urban Outfitters Corporate Campus


Photo 1 of 7

Notes of Interest

The Urban Outfitters Corporate Campus, housed in five rehabilitated buildings in the historic Philadelphia Navy Yard, provides design studio and office space for the company’s distinctive retail brands while celebrating the idiosyncratic remnants of more than 125 years of ship-building.

When Urban Outfitters first considered the site, the existing structures were dilapidated. Despite the decay, the soul of the Yard spoke to the company’s founder. Each building now houses a different division of the company. Design, documentation, and renovation were completed within 23 months.

The design centers on utilizing the factory characteristics of the buildings—industrial materiality, open volumes, and access to daylight—to repurpose the buildings’ major function from production to creativity. The synthesis of four measures—art, culture, economy, and environment—results in the transformation from a public, production-based yard to a private, creativity-based one.

Architect

Meyer, Scherer & Rockcastle, Ltd.

Owner

Urban Outfitters, Inc.

Location

New York City

ADDITIONAL CREDITS

Associate Firm

H2L2 Architects Planners, LLC

Consultant

Advanced GeoServices
Jim Larson

Engineer

Paul H. Yeomans, Inc.
Meyer, Borgman, and Johnson, Inc.

General Contractor

Blue Rock Construction

Landscape Architect

D.I.R.T. Studio

Photo Credit

© Lara Swimmer Photography


JURY COMMENTS

This is a great example of a
reuse project. The industrial
buildings were beautifully
renovated, resulting in an
open, collaborative
environment that reflects the
image of the company that
they portray in their
clothing stores.

The new design brings out
the best of the old, and
highlights the historic
features in ways that might
have been less successful
with a more traditional
response.

This is adaptive reuse done
on a huge scale, but the
architect used a thoughtful
hand, not being overzealous
in changing. The tension
between old and new, tactile
and smooth, light and dark,
indoor and out, all of this
while holding in character
with the corporate image—
genius.


2010 INSTITUTE HONOR AWARDS FOR ARCHITECTURE JURY


Richard L. Maimon, AIA (Chair)
KieranTimberlake
Philadelphia

Jeanne Gang, FAIA
Studio/Gang Architects
Chicago

Sam Grawe
Dwell
/At Home in the Modern World Magazines
San Francisco

Jeffrey Lee, FAIA
Pearce Brinkley Cease & Lee P.A.
Raleigh

Justine N. Lewis
AIAS Representative
Atlanta

Miguel A. Rivera Agosto, AIA
Miró Rivera Architects
Austin

Mark Simon, FAIA
Centerbrook Architects & Planners
Centerbrook, Connecticut

H. Ruth Todd, AIA
Page & Turnbull Architects
San Francisco

 

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