Practicing ArchitectureBest Practices
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05.01 Marketing Strategy and Planning
05.01.01 Evaluating Prospective Clients
05.01.02 Retaining Clients When the Rainmaker Leaves
05.01.03 Measuring Your Marketing ROI
05.01.04 Focus Groups as a Marketing Tool
05.01.05 Commonsense Marketing
05.01.06 Ten Essential Steps of Marketing Planning
05.01.07 Make the Most of Your Marketing Material
05.01.08 Marketing That Sets Your Firm Apart
05.01.09 Web Site Design for Architecture Firms
05.01.10 When is the Best Time to Conduct Business Development Training?
05.01.11 Maximizing Your Marketing & Business Development ROI
05.02 Seeking the Project
05.02.01 The Go/No-Go Decision: From a Risk Management Perspective
05.02.02 Ten Things You Should Know About Potential Clients
05.02.03 The Reality Check: Project Evaluation Criteria
05.02.04 Market Your Strengths, But Don't Oversell
05.02.05 Marketing Design-Build Services
05.02.06 Marketing Intelligence: Know Your Clients
05.02.07 Marketing Intelligence
05.03 Proposal Development
05.03.01 Developing Winning Proposals: A Preproposal Checklist
05.03.02 Developing Winning Proposals: A Résumé Preparation Checklist
05.03.03 Developing Winning Proposals: The Final Check
05.03.04 Measuring Writing Quality
05.03.05 Thank You for Submitting
05.04 The Project Interview
05.04.01 The Client Interview: A Sample Questionnaire
05.04.02 Effective Marketing Presentations from a Client Point of View
05.05 Public Relations
05.05.01 How to Develop a Book Proposal
05.05.02 Maintaining Editorial Quality Control of Marketing Messages
05.05.03 Construction Signs as a Marketing Tool
05.05.05 Public Relations for Residential Architects
05.05.06 Make Your Project Photos Sing
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