Is It Healthy to Turn Green?

Clark Kellogg
Director of Strategic Services
Gordon H Chong & Partners

Green design is gaining momentum among healthcare companies and architects, but there remains a significant gap between the desire to design, build, and operate a green building and the reality of designing, building, and operating a green building. Some of the barriers are technical. Others are organizational. Still others are regulatory. And, as the saying goes, "Sometimes the steepest part of the learning curve is attitude." This is a story about how a large, bureaucratic organization engaged in a fiercely competitive industry is quietly turning green.


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