Form and function: How luxury appliances offer a little of both
From innovative features to hand-crafted seams, AIA partner Monogram explores the features that make luxury appliances stand out
Appliances have generally been more about function than fashion, but not so for high-end manufacturers. Gourmet-capable functions with forward-thinking technology wrapped in a highly stylized package are the norm in the luxury market. Here are three elements your clients can expect when specifying higher-end products.
Meeting the standards of buyers requires expert engineering and craftsmanship. Therefore, premium appliances don’t simply fly off the assembly line to meet an order—they include details like hand-finished edges and seams to ensure quality and consistent style.
High-tech features typically emerge first in luxury appliances. For example, speed-cooking products like the Monogram Advantium bring gourmet-quality meals to the table eight times faster than a regular oven. Induction cooktops rapidly boil water and heat pans quickly and evenly. The latest must-have? Refrigerators and ovens that connect via Wi-Fi. This allows users to check temperatures, preheat from their mobile devices, and talk to their appliances through voice-activated personal assistants.
High-tech specialty appliances often take years of research and development. To design Monogram’s 30-inch pizza oven, engineers used a “digital pizza” created from thermocouples that connected to computers via a custom data logging component. This tool was taken to some of the best pizzerias in the US to test their oven temperatures, which provided data that enabled engineers to create an electric pizza oven that cooks with oven-fired restaurant quality in under five minutes.
Each of these ovens is created by a team of four craftsmen to ensure it meets the highest quality standards. The oven was designed to create perfect pizzas in minutes, regardless of the pizza style.
To further ensure that high-end appliances stand out, companies may offer special accessories and add-ons that appeal to potential buyers. Often, though, it comes down to customization—allowing the buyer to make the product fit his or her own visual needs and wants.
Customization options may include handle styles, specialty finishes, and custom panels to blend in with surrounding cabinetry or stand out with its own design. Monogram is collaborating with global fashion designer and author Zac Posen to design a column refrigerator panel to show how such customization can be elevated to high art, even in the kitchen.
To introduce another level of hands-on creation, Anvil Goods master craftsman William Campbell has created a hand-sculpted walnut-and-brass pizza peel with a nod to the impeccable craftsmanship and purposeful design that goes into the Monogram pizza ovens. It’s no longer just about cooking—it’s elevating everything in the kitchen to a much higher level.
AIA does not sponsor or endorse any enterprise, whether public or private, operated for profit. Further, no AIA officer, director, committee member, or employee, or any of its component organizations in his or her official capacity, is permitted to approve, sponsor, endorse, or do anything that may be deemed or construed to be an approval, sponsorship, or endorsement of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.