Home design: Achieving simplicity without sameness
As homeowners seek the ease of clean design, AIA partner James Hardie explores how simple façades needn’t feel monotonous.
Simplicity in design is a growing trend, and the reason itself is straightforward: It makes people’s lives easier.
In fact, the trend is now so popular that a 2017 study by brand strategy firm Siegel + Gale found that “64 percent of consumers are willing to pay more for simpler experiences.”
Recent streamlined designs stem, in part, from the 2008 financial crisis when consumers started to spurn excess and luxury in favor of functionality. On top of that, increasingly digital lifestyles drove down demand for physical objects, enabling a minimalistic way of life.
These influences have surfaced in home design in recent years, leading to cleaner lines across residential styles. And it has helped sustain the popularity of modern, contemporary, and farmhouse-style homes, all of which are known for simple geometric architecture and uncomplicated floor plans.
But achieving simplicity in home design is easier said than done; if it is not well-executed, it raises the risk of “sameness” in appearance.
Architects and builders adapting to this design demand can find value in new and unique products to bring their ideas to life and set them apart. “When choosing building materials, we’ll look to choose different textures and colors in order to enhance the form,” says Richard Prantis, AIA, of the Architects Collective in Inglewood, California. The firm’s modern multi-family residential projects in and around Los Angeles—often featuring fiber cement siding and panel systems in California-cool colors—have received design excellence awards from AIA and the National Association of Home Builders.
The Aspyre Collection by James Hardie provides more options and versatility to construct homes that reflect the unique style and character of owners and neighborhoods, while also preserving visual simplicity. The Aspyre Collection’s Artisan profiles and Reveal panel system have the pure geometric forms and precise fit that can help designers achieve smooth architectural lines. At the same time, they offer versatility for designers to introduce color and texture, which help to avoid visual repetition or staleness.
Artisan and Reveal products can be used in combination with one another, and in customizable vertical and horizontal installations. The collection also allows for the ability to miter corners, giving architects the leeway to streamline their designs. Their thick profiles create strong lines and cast shadows that add optic depth.
“Out of just one material, fiber cement, James Hardie is able to make different forms that can be used in different ways on our projects,” Prantis says.
It’s an easy way for architects and builders to convey simplicity without “sameness.”
To learn more about The Aspyre Collection by James Hardie, visit aspyredesign.com.
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