How to talk about architecture with clients and the public

The AIA Message Book is your public relations guide for crafting clear and effective messages

While there is great respect for architects, there’s little understanding of what we do, or how our work affects others.

It’s our job to help others understand what we do, and more importantly, why it’s important to them. We know well that when we collaborate closely with clients, we can design and build better homes, communities and public spaces that benefit us all.

Supported by a tremendous amount of research and developed with AIA members, this guide helps bridge the gap between architects and the public.

The AIA Message Book assists you in explaining the work of architects. Using proof points, statistics, and anecdotes grouped in topic areas that you can customize, this guide will help with your communications and messaging efforts.

The guide is organized around four bold statements:

  • Architects work with clients: We are collaborative, approachable partners throughout every design process.
  • Architects strengthen society: We demonstrate the critical role architecture and design has in our communities.
  • Architects design solutions: We offer solutions that showcase our passion, creativity, experience, and professional education.
  • Architects transform communities: We show how architecture improves the lives of individuals and the vibrancy of communities.

As an architect or design professional, you embody all of these attributes and more—we want to help you share your story and experience with clients and the public.

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