Blueprint for Better Campaign 2020


As part of the repositioning effort in 2012-2014, a member survey revealed that a vast majority of members wanted the AIA to lead a public awareness campaign to educate and inform the public about the role of architects and architecture.

The AIA conducted extensive research about the general public’s perception of architects and architecture. Results showed that members of the public thought very highly of architects but did not quite understand what the profession entailed. As a result of this survey and research, the public awareness campaign was launched in 2014 with three goals: 1) change behaviors and perceptions, 2) increase support for architecture, and 3) create a deeper understanding of architecture and appreciation for the value of architects.

In 2020, Blueprint for Better brings to life the role of architects as leaders in the fight against climate change. Buildings are responsible for 40% of carbon emissions. As building designers, architects are key to addressing and mitigating the damage.

This campaign is a call to action. AIA, the largest design organization in the world, is asking architects, design professionals, civic leaders, and the public in every community to join our efforts and transform the day-to-day practice of architecture to achieve a zero-carbon, equitable, resilient, and healthy built environment.

It’s time to show the world what design can do.

Join the campaign:

  • Join the movement. Visit to learn more and sign up.
  • Engage with your civic leaders. This toolkit will teach you to position yourself as a trusted advisor, and as a result, demonstrate the value architects bring to their community.
  • Read The Architect’s Voice, AIA’s Message Book, which helps explain the work of architects to the public. Or, take the training course on AIAU.
  • Component executives can access all campaign resources and toolkits on Brandfolder.

AIA Film Challenge

The AIA Film Challenge 2020, which will launch in May, calls for stories that highlight the partnership between architects, civic leaders, and their communities in mitigating climate change.

View the 2019 winning films >

The documentary short film that launched the AIA Film Challenge 2019 highlights the Hurricane Strong Home, designed by Illya Azaroff, AIA of +Lab.  In partnership with civic leaders, federal agencies, and building product manufacturers, Illya and his team set out to design a resilient and sustainable home for Breezy Point, NY, resident Diane Hellriegel, whose home was damaged from Hurricane Sandy.

Submit a film:

Participate in the AIA Film Challenge 2020. Learn more at

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