AIA Client Insights Report
Data that drives business & deepens client relationships
This first-of-its-kind report from AIA takes an unprecedented look at what clients want from architects including who they hire to manage design and construction, important services, and features they want on future projects.
You’ll get an inside look at feedback from owners in the three largest nonresidential construction sectors—education, office, and healthcare. It compares the importance of architectural services with client satisfaction; provides insight into the products, technologies, and trends owners want; and gives you a sense of the competitive landscape so you can deepen client relationships, compete for new business, and prepare for project demands.
Sample insights that can benefit your business include:
- Owners hire architects for services at the early stages of a construction project. When they don’t use architects, they usually rely on in-house resources.
- Many factors go into client decision-making, but firm principal involvement is a key factor in selecting an architect.
- Architects exceed clients’ expectations most important service needs, but there are still opportunities depending on the client type.