The Architect’s Journey to Specification
Align your market planning and sales strategies with architects’ specification needs with The Architect’s Journey to Specification—developed by AIA in collaboration with Deltek and ConstructConnect.

Architect specification research report
Architects remain central to product and material specification, with most responsible for researching, evaluating, and selecting products used in building projects.
The newly released 2026 Architect’s Journey to Specification report explores how architects collaborate with manufacturers, adopt new product innovations, and integrate sustainability into specification decisions amid ongoing market and technology shifts. The study provides updated insight into where architects seek technical information, what they value in manufacturer relationships, and how innovation and sustainability influence product selection.
This is the only research that offers a comprehensive view of architects’ specification behaviors, needs, and preferences across firm sizes, regions, and career stages.
Transform your market planning with expert data and analysis from AIA, including insights on:
- How architects seek technical information and support throughout the specification journey
- What architects value most in manufacturer representatives and partnerships
- Architects’ preferred role in product development, from early ideation to final evaluation
- Adoption patterns for new technologies and innovative building products
- How sustainability priorities, performance, and U.S. manufacturing influence specification decisions
Get unmatched access to architects and build long-term relationships to get your products specified in projects around the world.
Join us at the AIA26 Expo June 11–12 in San Diego, where you’ll connect with thousands of architectural decision-makers looking for technical expertise, new products, and project solutions.




