The Architect’s Journey to Specification

Are your marketing and sales strategies aligned to architects' needs?

Transform your market planning with data and analysis from AIA.

The Architect's Journey to Specification is the only report that reveals the specification habits, needs, and preferences of key players in architecture firms. The 50-page report provides complete analysis, and companion online Data Dashboard lets you distill essential data to build your marketing and sales strategies.

You’ll get an inside look at:

• the attitudes and behaviors of your target specifiers
• the factors that influence their decisions
• their specification process from start to finish
• their satisfaction with building products and companies

Request your complimentary overview >